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Theses/Dissertations

University of Northern Iowa

1991

Language and Literacy Education

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The Effects Of The Use Of A Color Code In Graphic Presentation And Assessment On The Reader's Immediate Recall And Delayed Retention, Peggy Ann Posekany Pruisner Jan 1991

The Effects Of The Use Of A Color Code In Graphic Presentation And Assessment On The Reader's Immediate Recall And Delayed Retention, Peggy Ann Posekany Pruisner

Dissertations and Theses @ UNI

The study investigated the effects of the use of a color code in graphic presentation and assessment of verbal material on the reader's immediate recall and delayed retention. Nine seventh-grade classes, containing a total of 132 students, were randomly assigned to one of four treatment groups: (a) color-coded graphic presentation with a color-coded graphic assessment, (b) color-coded graphic presentation with a black/white graphic assessment, (c) black-white graphic presentation with a color-coded graphic assessment, and (d) black/white graphic presentation with a black/white graphic assessment. The research design was a 2 x 2 x 2 factorial; the independent variables were the graphic …