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Full-Text Articles in Education

Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder Jan 2019

Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder

MPA/MPP/MPFM Capstone Projects

A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …


Tuition Revenue Distribution Models In Higher Education: An Exploration Of Alternative Tuition Funding Methods At The University Of Kentucky, Megan A. Bowles Jan 2019

Tuition Revenue Distribution Models In Higher Education: An Exploration Of Alternative Tuition Funding Methods At The University Of Kentucky, Megan A. Bowles

MPA/MPP/MPFM Capstone Projects

State appropriations for higher education have been volatile during the past decade. While some states have seen improvements in state appropriations since the last recession, other states have seen continued declines. For public colleges and universities facing these consistent decreases in appropriations they have had to develop alternative methods for revenue generation. One of the most common changes to a university’s revenue model is by increasing their tuition and fee rates. Public colleges and universities can increase their own tuition and fees, within the boundaries of state oversight boards like the Council on Postsecondary Education (CPE). This is a big …


Soft Skills: Old & New, Kevin Wayne Beardmore Jan 2019

Soft Skills: Old & New, Kevin Wayne Beardmore

Theses and Dissertations--Educational Policy Studies and Evaluation

The problem of a prepared workforce is perennial. Part of the challenge is one of supply and demand, as education systems attempt to produce graduates with the technical competencies required for the current jobs available. In the new service- and knowledge-based economy, however, soft skills are cited as a greater need by today’s employers. Increasingly sought across all industry sectors, these skills allow employees to work independently and interdependently, respond rapidly to customer needs, and adjust to changing market conditions. As a result, institutions of higher education are being called upon to infuse soft skills into their curricula. In this …