Education Commons^™

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

Table Stakes In The War For Talent: Examining The Role Of Educational Assistance Programs Among The Fortune 1000, Noah Hubbard

Honors Theses

This study gathered stakeholder viewpoints regarding the role of educational assistance programs among the Fortune 1000 companies during the war for talent. Thirteen semi-structured interviews revealed themes that addressed four guiding research questions. After analyzing the results of the interviews and reading relevant literature, I created recommendations for each of the questions. From the first guiding research question (How do educational assistance programs help attract and retain employees and differentiate companies from one another?), recommendations include: offer a broad range of programs from G.E.D. to master’s degrees, utilize tuition assistance models to improve access to educational assistance programs, and allow …

The Effects Of Higher Education On Socioeconomic Mobility: A Comparative Analysis Of Outcomes At Bucknell University, Katrien Weemaes

Honors Theses

Income inequality and the lack of higher-education opportunities across the United States often correlate with families' socioeconomic status. In this honors thesis, the following questions will be examined: How does the social mobility of Bucknell Students compare with students from other national universities? How do a student’s race and financial aid status affect their ability to achieve social mobility? How has the rate of social mobility through Bucknell changed in recent years? How does a student’s current family socioeconomic status affect their ability to achieve high-income success upon graduation? Does the level of accessibility to Bucknell change when socioeconomic status …