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Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Walden Dissertations and Doctoral Studies
Owners of small business restaurants experience a high failure rate. Many small business restaurants fail within 5 years of inception because of inadequate business plans, ineffective strategies for changing markets, and a lack of financial capital to achieve profitability, growth, and long-term survivability. The purpose of this multiple case study was to explore the financial strategies that some owners of small business restaurants used to sustain operations for longer than 5 years. The resource-based view was the conceptual framework for this study. Participants in this study consisted of 5 owners of small business restaurants in northern California who implemented successful …
Strategies Of Competitive Advantage For Small Businesses In The Service Industry, Lakeshia Marie Gardner
Strategies Of Competitive Advantage For Small Businesses In The Service Industry, Lakeshia Marie Gardner
Walden Dissertations and Doctoral Studies
Small business owners play a leading role in the United States economy by creating jobs. However, small businesses have a high failure rate, with approximately 50% going out of business during the first 5 years. The purpose of this multiple case study was to explore the competitive advantage strategies that owners of small businesses used to sustain their businesses longer than the first 5 years. A sample of 6 small service industry business owners in Houston, TX that have been in business for 5 years or more participated in semistructured interviews. Additional data were collected from company documents and the …