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Paths To Upper Level Positions In Public Relations, Patrick J. Bishop

Dissertations

Preparation for a career in the field of public relations (PR) is based on a set of unique core competencies typically found in liberal arts. Though PR professionals rarely gain business degrees, they acquire knowledge, skills, perspectives, and strategies wellsuited to executive-level positions in business. Additionally, managerial positions in PR offer greater potential for influence than task-oriented roles with limited strategic opportunity.

This study examines the advancement of PR practitioners into upper-level management positions in business. The purpose of this research is to identify factors and behaviors that contribute to, or hinder, PR professional’s attainment of top-management positions. This study …