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Theses/Dissertations

Arts and Humanities

Music

City University of New York (CUNY)

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Music Lessons, Cecilia-Rose Louise Bender Feb 2023

Music Lessons, Cecilia-Rose Louise Bender

Dissertations, Theses, and Capstone Projects

music lessons is a digital chapbook that explores the relationships between James Baldwin’s writing and Beauford Delaney’s paintings through music. From Delaney’s “Composition 16” (1954-56) to Baldwin’s “The Uses of the Blues” (1964), their collaboration with the core elements of jazz music gives their work rhythm and melodic contour that any/body can vibe with. Absorbing the influences of artists Ella Fitzgerald, Miles Davis, Ray Charles, and putting them to paint and text, music lessons demonstrates how music not only transforms the ways we experience and move our bodies but also the ways that we perceive space, relationships, and time. What’s …


The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina May 2022

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …


Youth Musicians’ Executive Functioning And Its Impact On Emotional And Behavioral Health, Michael A. Tate Jan 2022

Youth Musicians’ Executive Functioning And Its Impact On Emotional And Behavioral Health, Michael A. Tate

Dissertations and Theses

A growing body of neuroscience literature shows that music promotes brain development, as learning a music instrument involves multiple brain regions and neurocognitive systems. In partnership with a non-profit organization with a mission to strengthen New York City communities through music education programs, this study aimed to evaluate the effects of music training on children’s executive functioning (EF), as well as emotional and behavioral outcomes. We hypothesized that (i) children’s EF would develop more rapidly with exposure to the program; (ii) the intensity of practice would be associated with rate of growth of children’s EF, emotion regulation and behavior; (iii) …