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Full-Text Articles in Education
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
Association of Marketing Theory and Practice Proceedings 2023
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
The High School In The Middle Of Everywhere: Nebraska’S Lincoln High, Edmund T. Hamann, Janet M. Eckerson, Mark Larson
The High School In The Middle Of Everywhere: Nebraska’S Lincoln High, Edmund T. Hamann, Janet M. Eckerson, Mark Larson
Department of Teaching, Learning, and Teacher Education: Faculty Publications
In 2002, world-renowned author Mary Pipher published a book about her home city, Lincoln Nebraska, playfully titled “The Middle of Everywhere” a tongue-in-cheek rejoinder to the idea that Nebraska is ‘the middle of nowhere.’ But word play aside, her title was empirically apt, as her volume documented how immigration and refugee resettlement were demographically transforming Nebraska’s capital city. As in other cities, resettlement was concentrated in some areas of Lincoln, placing differential burdens on different parts of the community’s institutional infrastructure. Of interest to readers of this volume, Lincoln’s refugees and immigrants were concentrated in the city’s oldest high school. …