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Full-Text Articles in Education

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce Aug 2016

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …


Research Express News, Georgia Southern University Apr 2016

Research Express News, Georgia Southern University

Research Express News (2013-2021)

  • Southern artists stand out at American Advertising Awards


Children's Exposure To Food Advertising On Free-To-Air Television: An Asia-Pacific Perspective, Bridget Kelly, Lana Hebden, Lesley King, Yang Xiao, Yang Yu, Gengsheng He, Liangli Li, Lingxia Zeng, Hamam Hadi, Tilakavati Karupaiah, Ng See Hoe, Mohd Ismail Noor, Jihyun Yoon, Hyogyoo Kim Jan 2016

Children's Exposure To Food Advertising On Free-To-Air Television: An Asia-Pacific Perspective, Bridget Kelly, Lana Hebden, Lesley King, Yang Xiao, Yang Yu, Gengsheng He, Liangli Li, Lingxia Zeng, Hamam Hadi, Tilakavati Karupaiah, Ng See Hoe, Mohd Ismail Noor, Jihyun Yoon, Hyogyoo Kim

Faculty of Social Sciences - Papers (Archive)

There is an established link between food promotions and children's food purchase and consumption. Children in developing countries may be more vulnerable to food promotions given the relative novelty of advertising in these markets. This study aimed to determine the scope of television food advertising to children across the Asia-Pacific to inform policies to restrict this marketing. Six sites were sampled, including from China, Indonesia, Malaysia and South Korea. At each site, 192 h of television were recorded (4 days, 16 h/day, three channels) from May to October 2012. Advertised foods were categorized as core/healthy, non-core/unhealthy or miscellaneous, and by …


The Impact Of Marketing And Advertising On Food Behaviours: Evaluating The Evidence For A Causal Relationship, Jennifer A. Norman, Bridget Kelly, Emma J. Boyland, Anne T. Mcmahon Jan 2016

The Impact Of Marketing And Advertising On Food Behaviours: Evaluating The Evidence For A Causal Relationship, Jennifer A. Norman, Bridget Kelly, Emma J. Boyland, Anne T. Mcmahon

Faculty of Social Sciences - Papers (Archive)

The prevention of overweight in childhood is paramount to long-term heart health. Food marketing predominately promotes unhealthy products which, if over-consumed, will lead to overweight. International health expert calls for further restriction of children¿s exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children¿s dietary behaviours and obesity an oft-cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological …