Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 7 of 7
Full-Text Articles in Education
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Honors Theses
This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …
Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Honors Theses
The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …
How To Sell A Dinosaur Club Curriculum, Ronit Gandhi, Lilly Zhou
How To Sell A Dinosaur Club Curriculum, Ronit Gandhi, Lilly Zhou
Honors Expanded Learning Clubs
After school club that reads "How to Sell a Dinosaur" that integrates creativity and abstract thinking into an advertising-focused experience.
Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis
Why Nebraska? An Analysis Of Unl's International Student Recruitment Touchpoints And Messages As Compared To Student Outcomes, Carolyn Willis
Honors Theses
With decreasing budgets and increasing political tensions, universities in the United States are embracing broader and more creative efforts to reach prospective international students. For such universities, international students are a lucrative recruitment population because they bolster enrollment numbers and tuition revenue while diversifying student bodies. Previous studies have shown that much university marketing to international students is deficient and of little use in helping prospective students make informed decisions (Baldwin & James, 2000), yet information search is a key element of buyer decision models (Beatty & Smith, 1987) as students evaluate educational options. This study sought to see, then, …
Nf96-313 Guides For Development Of A Farmers Market, Laurie Hodges
Nf96-313 Guides For Development Of A Farmers Market, Laurie Hodges
University of Nebraska-Lincoln Extension: Historical Materials
This NebFact contains a list of resources for starting and running a farmers' market.
Nf96-282 Setting Up Your Own Business: Public Relations And Advertising, Carol Thayer
Nf96-282 Setting Up Your Own Business: Public Relations And Advertising, Carol Thayer
University of Nebraska-Lincoln Extension: Historical Materials
This NebFact has some useful checklists for public relations and advertising for small businesses.
Heg87-211 For Sale By Owner: The Right Choice For You?, Kathleen Parrott, Jana Lamplot
Heg87-211 For Sale By Owner: The Right Choice For You?, Kathleen Parrott, Jana Lamplot
University of Nebraska-Lincoln Extension: Historical Materials
The purpose of this NebGuide is to help you decide if a "do-it-yourself" home sale is an appropriate choice. Steps in preparing and marketing a home are reviewed. Ideas to promote the sale and a decision-making checklist are included. The decision to sell your home yourself requires careful consideration. Saving the cost of a real estate agent's commission is a primary reason for "do-it-yourself" sales. However, this type of sale is not all profit. It is necessary to invest time, money and other resources, in preparing and marketing your house.