Education Commons^™

Improving Student Understanding Of Writing Assignment Guidelines And Expectations: Mini-Assessment, Cat Armstrong Soule

Backward by Design Mini-Studies

As a marketing instructor, it has been challenging to find effective techniques to help my students improve their written communication skills. I have found that many students are seriously lacking skill in this area and have little recognition of its importance. Many times students have told me that other instructors “don’t care about the writing” and only grade “on the content.” This oversight could almost be humorous, since a threshold concept in marketing is the importance of effective communication between a brand and its desired audience. My personal dedication to better teaching of these critical skills led me to participate …

Better Teams Through Type, Jeremy Dwyer

WWU Honors College Senior Projects

When business people are asked what skills are most important in business, and especially management, they often answer “ability to communicate with other employees.” Successful communication though, takes more than mastery of English and knowing a few things about active listening. Effective communication requires the ability to understand, and appreciate, how the other person thinks. If people don’t understand their differences they will communicate in different ways and the efficiency and cohesion of your organization will suffer.

Type theory, upon which this course is based, attempts to describe personalities so that people can come to understand, and appreciate, the perspectives …