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Short Duration Campaign Simulation Increases High School Students' Civic Engagement Skills And Knowledge, Taylor E. Tillotson, Judith Puncochar

Conference Presentations

Research on campaign simulations usually involves long-term collegiate activities. Our research adapted materials from the American Association of University Women and Running Start’s “Elect Her–Campus Women Win” college workshops to create a short-term campaign simulation for use in high school social studies classrooms. Sixty-six students in three high school Advanced Placement US Government classes engaged in a two-day communications-focused elections simulation workshop. Differences in civic engagement knowledge between pre- and post-surveys reached statistical significance. Students’ qualitative responses revealed gains in understanding of the role of student government in allocating money, low-cost advertising, and use of “surrogates” to disseminate campaign positions. …