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Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Honors Theses
The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …
A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner
A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner
Doctoral Dissertations and Projects
Educators often misunderstand marketing. Frequently it is viewed as simply advertising or selling. Marketing is far more encompassing. A closer look at the components of marketing reveals an involvement in virtually all aspects of private school operations. Other than miracles or providential guidance, a solid business plan, based on the “marketing mix,” might contribute most to the overall growth and customer satisfaction within a Christian school. This dissertation is a qualitative study designed to research the marketing mix strategies of private, Christian schools throughout America and Canada. This research effort was designed to collect both descriptive and historical data. A …