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Articles 1 - 18 of 18
Full-Text Articles in Education
2019 Annual Report, Imsa Fund
2019 December, Morehead State University. Office Of Communications And Marketing.
2019 December, Morehead State University. Office Of Communications And Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2019.
Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones
Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones
College of Education and Human Sciences: Dissertations, Theses, and Student Research
Voice-controlled artificial intelligence (AI) assistants, such as Amazon’s Alexa or Google’s Assistant, serve as the gateway to the Internet of Things and connected home, executing the commands of its users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek. It also raises questions about data collection, usage, and privacy. Brands need to understand how and why audiences engage with AI assistants, as well as the risks with these …
2019 November, Morehead State University. Office Of Communications And Marketing.
2019 November, Morehead State University. Office Of Communications And Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2019.
2019 October, Morehead State University. Office Of Communications & Marketing.
2019 October, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2019.
2019 September, Morehead State University. Office Of Communications & Marketing.
2019 September, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2019.
2019 August, Morehead State University. Office Of Communications & Marketing.
2019 August, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2019.
2019 July, Morehead State University. Office Of Communications & Marketing.
2019 July, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2019.
2019 June, Morehead State University. Office Of Communications & Marketing.
2019 June, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2019.
#Fomo: How The Fear Of Missing Out Drives Consumer Purchase Decisions, Michelle Van Solt
#Fomo: How The Fear Of Missing Out Drives Consumer Purchase Decisions, Michelle Van Solt
FIU Electronic Theses and Dissertations
This research focuses on consumers’ experiential purchase decisions motivated by the fear of missing out (FOMO). I propose that consumers are more likely to attend an event when individuals with whom they have strong (weak) interpersonal ties will be present, because consumers will experience higher (lower) levels of FOMO. The results of one qualitative and four quantitative studies, including a behavioral study, demonstrate that purchase intent is higher when participants imagine that their close friends (i.e., strong ties) will attend, an effect mediated by FOMO and anticipated regret. Furthermore, the type of experience (i.e., ordinary, extraordinary) moderates the relationship of …
2019 May, Morehead State University. Office Of Communications And Marketing
2019 May, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2019.
Wku’S Brand Personality, Nicole E. Childress
Wku’S Brand Personality, Nicole E. Childress
Mahurin Honors College Capstone Experience/Thesis Projects
The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …
Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton
Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton
Doctoral Dissertations and Projects
Despite the growth of online higher education, online student retention remains a problem for many colleges and universities. The seminal higher education retention models developed for residential students also explain the contribution to retention resulting from connecting online students with other students, faculty, staff, and connecting with the daily life of the university in order to create a sense of belonging and community. The difficulty for the university is that online students may live at such distances from the school that participation in on-campus activities or even a singular campus visit is impractical. Further, online students are often non-traditional students …
2019 April, Morehead State University. Office Of Communications & Marketing.
2019 April, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2019.
2019 March, Morehead State University. Office Of Communications And Marketing
2019 March, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2019.
2019 February, Morehead State University. Office Of Communications & Marketing.
2019 February, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2019.
2019 January, Morehead State University. Office Of Communications & Marketing.
2019 January, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2019.
Come Together: Inclusive Leadership And Public Relations Education, Heather Paige Preston
Come Together: Inclusive Leadership And Public Relations Education, Heather Paige Preston
Antioch University Full-Text Dissertations & Theses
Multiple voices from educational and professional arenas have called for change in the way in which public relations undergraduates are prepared to navigate complex communication challenges in the 21st century. Some scholars have advanced leadership as a way to address this change, identifying the undergraduate public relations curriculum as the ideal place to introduce future practitioners to leadership as a way to better prepare them to initiate and participate in positive social change in complex contexts. However, scholars have neither made in-depth connections with leadership theory and practice, nor provided a framework for designing a curriculum for incorporating leadership into …