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3-In-1 Hybrid Learning Environment, Holly Hapke, Anita Lee-Post, Tereza Dean
3-In-1 Hybrid Learning Environment, Holly Hapke, Anita Lee-Post, Tereza Dean
Marketing & Supply Chain Faculty Publications
We propose a learning innovation called 3-in-1 Hybrid environment as a solution for educational institutions to meet the challenge of balancing campus reopening against public health risks amid the COVID-19 pandemic. Our proposed innovation provides students options to attend class synchronously (either face-to-face or remote) or asynchronously (online) in an interactive learning environment that promotes emotional, behavioral, and cognitive engagement. We designed and implemented a large Marketing Management class with over 800 students as a 3-in-1 course. We examined its effectiveness in an empirical study and found that (1) students have a positive attitude toward 3-in-1 Hybrid learning; (2) they …