Education Commons^™

Artificial Intelligence: Interactive Effect Of Google Classroom And Learning Analytics On Academic Engagement Of Business Education Students In Universities In Nigeria, Friday Ekahe Abanyam (Ph.D), Nathaniel Ifeanyi Edeh (Ph.D), Victor Attah Abanyam (Ph.D), Jossica Isioma Obimgbo (M.Ed), Felicia Ogonna Nwokike (Ph.D), Promise Emeka Ugwunwoti (Ph.D), Victoria Obiageli Nnamani (M.Ed), Fabian Ugbe Udida (M.Ed), Anthonia Ngozi Ibelegbu (Ph.D), Joseph Tunga Yaro (M.Ed), Ozioma Patience Nwokedi (M.Ed), Joseph Bonglo Kingsley (M.A), Benuh Adama Idris (Ph.D)

Library Philosophy and Practice (e-journal)

The zeal to determine an interactive digital learning environment that supports students’ academic engagement and improve learning outcome necessitated this study. The study adopted quasi-experimental and non-equivalent control-group research design. We used purposive sampling technique to select the sample for the study. Also, the study draws from longitudinal research survey responses of 422 undergraduate marketing students from four universities in South-South Nigeria to test the study hypotheses. The universities include University of Calabar (UNICAL), Ambrose Alli University, Ekpoma (AAU), University of Uyo (UNIUYO), and Delta State University Abaraka, (DSUA). While students of UNICAL and AAU formed the treatment groups, …

Vanmoof Strategic Audit, Chi-Chun Chang

Honors Theses

VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Review Of Manuscripts On “Library Marketing” Published In Library Philosophy And Practice (E-Journal), Ikram Ul Haq, Muhammad Tanveer, Haider Mahmood

Library Philosophy and Practice (e-journal)

Objective: The assessment of scholarly communication on the particular area of knowledge has been used frequently by the subject specialists. The current study aimed to observe the coverage of articles on the subject area of “Library Marketing” in one of the library and information science journals, Library Philosophy and Practice (e-journal).

Methods: Data search was performed on the Elsevier’s Scopus database on October 10, 2021. The name of the journal was written in the main search box after selecting the “source title” option and in the second search box, “library marketing” was written …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Theses

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

Arbor Day Foundation, Demi Van Reeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Trevor Lockard, Mason Smalley

Honors Theses

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones

College of Education and Human Sciences: Dissertations, Theses, and Student Research

Voice-controlled artificial intelligence (AI) assistants, such as Amazon’s Alexa or Google’s Assistant, serve as the gateway to the Internet of Things and connected home, executing the commands of its users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek. It also raises questions about data collection, usage, and privacy. Brands need to understand how and why audiences engage with AI assistants, as well as the risks with these …

Utilizing Pinterest To Promote The Learning Child Curriculum, Alexis Noeldner, Dipti A. Dev, Emma Thomas

UCARE Research Products

•Research initiatives and strategies to expand engagement on Pinterest and to increase following on The Learning Child Pinterest account. •Produce and develop authentic content to post on Pinterest channels, including quality image, descriptions, and titles. •Receive feedback to improve and revise the developed curriculum on Pinterest

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.

Summer Sessions Breakdown Of Course Dates And Time, Paul Savory

Department of Industrial and Management Systems Engineering: Faculty Publications

This report highlights an exhaustive analysis of the hundreds of Summer Session courses to develop an understanding of when they occur during the day and during which of the four academic terms. The analysis shows that the most popular time for scheduling courses is between 9:30 am and noon for each of the four summer session terms. Given the limited number of general purpose classrooms on campus, accommodating faculty preference for rooms, buildings, and computer equipment is sometimes not possible during the most in demand course times. The results also showcase the potential for having summer courses four-day per week …

2007 Survey Of Summer Sessions Students At The University Of Nebraska-Lincoln, Paul Savory

Department of Industrial and Management Systems Engineering: Faculty Publications

During Summer 2007, UNL Summer Sessions (FlexEd) surveyed summer students to learn about their experience in taking a summer course(s). The survey results will offer confirmation of what we are doing well and will provide guidance on areas of improvement and better strategies for marketing UNL summer opportunities. A total of 227 students completed the survey. Fifteen summer classes were selected to complete a paper-based or electronic version of the survey. The classes were from three different summer sessions and used different delivery mechanisms (on-campus, studio, distance education).