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Full-Text Articles in Education
‘Tweetboard’ – A Case Study Of Developing A Micro-Blogging Platform For Higher Education, Shao Cheh Joyce Hsu, Gan, Benjamin, Jin Lee, Shu Hui Sheryl Lim, Xie Yan Jeremy Lim, Thomas Menkhoff, Si Xian Sherman Tan, Charles Jason Woodard, Qiu Cheng Yap
‘Tweetboard’ – A Case Study Of Developing A Micro-Blogging Platform For Higher Education, Shao Cheh Joyce Hsu, Gan, Benjamin, Jin Lee, Shu Hui Sheryl Lim, Xie Yan Jeremy Lim, Thomas Menkhoff, Si Xian Sherman Tan, Charles Jason Woodard, Qiu Cheng Yap
Research Collection School Of Computing and Information Systems
This paper reports experiences made at an Asian university in developing a social media platform based on Twitter in the context of a final year capstone project where information systems management students get an opportunity to solve ‘a real-world problem for a real client’. In this case study, the challenge was provided by a faculty member’s request for an interactive social media application which engages less outspoken students in class via a social medium they are familiar with: Twitter. We reconstruct the project’s evolution; describe the main features of the application called ‘TweetBoard’ and share lessons learned in developing a …
Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung
Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung
Research Collection Lee Kong Chian School Of Business
Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effects that simulations using social media have on learning of crisis communication among college students. To explore the effects, a real-time crisis simulation activity using social media are created for 132 undergraduate students enrolled at a business school. Both quantitative and qualitative data collected from pre- and post-simulation surveys are used to investigate the benefits of simulations on learning and identify the challenges the participants experienced.
The Complex Nature Of Bilinguals' Language Usage Modulates Task-Switching Outcomes, Hwajin Yang, Andree Hartanto, Sujin Yang
The Complex Nature Of Bilinguals' Language Usage Modulates Task-Switching Outcomes, Hwajin Yang, Andree Hartanto, Sujin Yang
Research Collection School of Social Sciences
In view of inconsistent findings regarding bilingual advantages in executive functions (EF), we reviewed the literature to determine whether bilinguals' different language usage causes measureable changes in the shifting aspects of EF. By drawing on the theoretical framework of the adaptive control hypothesis-which postulates a critical link between bilinguals' varying demands on language control and adaptive cognitive control (Green and Abutalebi, 2013), we examined three factors that characterize bilinguals' language-switching experience: (a) the interactional context of conversational exchanges, (b) frequency of language switching, and (c) typology of code-switching. We also examined whether methodological variations in previous task-switching studies modulate task-specific …
Encouraging The Rise Of Fan Publics: Bridging Strategy To Understand Fan Publics’ Positive Communicative Actions, Arunima Krishna, Soojin Kim
Encouraging The Rise Of Fan Publics: Bridging Strategy To Understand Fan Publics’ Positive Communicative Actions, Arunima Krishna, Soojin Kim
Research Collection Lee Kong Chian School Of Business
The identification and engagement of supportive publics or fan publics to being a part of an organization’s communication efforts and activities has very recently emerged as a key agenda among public relations scholars and practitioners. While discussions on fandom and fan activism can be found extensively in the social sciences (e.g., Lee, 2011; Parry, Jones & Wann, 2014; Millward & Poulton, 2014), public relations as a field is yet to address fans as a public of interest. A few efforts have been made to build the connections between relationship management research (e.g., Bruning, Dials, & Shirka, 2008), public relations, and …