Education Commons^™

How Do Welcome Statements Differ From Mission Statements?: The Salience Of Genre, David Ayers, Wanda Brooks

Educational Foundations & Leadership Faculty Publications

In this analysis, we sought to identify key linguistic properties of mission statements and to explain how these properties function toward managerial purposes. Data included a target corpus of 920 community college mission statements (47,943 words), a domain-specific corpus of 632 “welcome statements” published on websites by community college presidents (173,534 words), and a general reference corpus extracted from the Corpus of Contemporary American English (16.53 million words) (Davies, 2017). We used specialized corpus linguistics software to generate standardized word frequencies and to tag each corpus for parts of speech. We then identified the words and parts of speech that …