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Falling Man And Man Men, Gary R. Edgerton

Scholarship and Professional Work - Communication

Mad Men’s opening credit sequence is full of obvious and hidden clues as to what this series is all about. The program is a stylistic hybrid merging elements of Hollywood movies and television programs from the late 1950s along with TV’s contemporaneous “quality” dramas of today. For example, the debt Matt Weiner and his creative team owes to Hitchcock is immediately apparent in this sequence with its pastiche of Saul Bass’s title work from Veritgo (the optical disorientation), North by Northwest (the iconography of the Manhattan skyline), and Psycho (the foreboding strings à la Bernard Herrmann). The use of …