Education Commons^™

Using A Web-Based Supply Chain Management Simulation As An Experiential Learning Tool Across The Business Curriculum, Russell Haines, Jill Hough, Douglas Haines, Scott Metlen

Information Technology & Decision Sciences Faculty Publications

A web based version of the common "Beer Distribution Game" that facilitates experiential learning was developed and tested for use across the business curriculum. While the fundamental elements of the original paper based game were preserved, the web-based on-line multiplayer version offers refinements to game play, administration and debriefing that allow more focus on the learning experience and open possible applications beyond the traditional one-time demonstration of the bullwhip effect. The web-based supply chain management simulation was tested and refined in Strategic Management courses and Integrated Business Curriculum courses at two widely separated universities. Students responded favorably to the on-line …