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The Gold Standard: A Qualitative Framing Analysis Of Newspaper Coverage Of Golden Rice In The United States And Philippines, Taylor K. Ruth, Joy N. Rumble

Journal of International Agricultural and Extension Education

Vitamin A deficiency (VAD) is a major issue in developing countries and affects approximately 250 million children, and blinding 500,000 a year. A proposed intervention to VAD is Golden Rice, a rice that has been genetically modified (GM) to contain beta-carotene, the precursor to Vitamin A. However, Golden Rice is often associated with negatively perceived GM food. Because the media is the most trusted source in providing food-risk related information, a framing analysis of Golden Rice in United States and Philippine newspapers was conducted to determine past and current frames used to describe the rice. Understanding such frames could help …