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Full-Text Articles in Education

Helping Students Maximize Their Degrees As Competitive Tools: The Value Of Experiential Learning, Cassandra Spencer, April Perry Dec 2015

Helping Students Maximize Their Degrees As Competitive Tools: The Value Of Experiential Learning, Cassandra Spencer, April Perry

The William & Mary Educational Review

It is a common misconception among students that following graduation there will be an abundance of job opportunities, and by simply earning a degree, they will be competitive in the job market. Through a review of relevant literature, this article examines college graduate employment statistics and the skills employers desire most in new hires. Using this literature as a contextual lens, the benefits of experiential learning as a way for college students to maximize their degree is discussed. The research shows that these types of learning opportunities are essential in helping students grow, learn, realize their potential, explore different career …


Experiential Learning Approaches To Principles Of Management, Robert Lloyd Oct 2015

Experiential Learning Approaches To Principles Of Management, Robert Lloyd

Administrative Issues Journal

This paper describes a lesson plan that can be used in an undergraduate course in principles of management. The lesson plan helps students learn the basic concepts of management and the functions performed by managers – planning, organizing, leading, and controlling. Through traditional lecture and classroom discussion, the students will better understand these concepts. This lesson plan also helps students recognize these functions through observation. Finally, to ensure that student’s have fully internalized each function of management, they will have the opportunity to apply the concepts through a group project. Upon completion of this lesson plan, the students should be …


Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson May 2015

Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson

Atlantic Marketing Journal

This article describes an experiential method for teaching customer orientation by directing students to use their own experience with a business to write either an e-mail letter of praise or complaint to that business. Students complete a survey that asks them to rate businesses on customer orientation measures at the time they send the e-mail and, again, at the end of the semester after having had time to receive a response. Results of the surveys are analyzed and recommendations are given for conducting an interactive discussion that allows students to see the variability of the firms’ commitment to customer orientation.