Education Commons^™

Does Reputation Lead To Student Loyalty? The Case Of A Private Higher Education Institution, A State University, And A Local College, Jean Paolo G. Lacap, Jaime V. Cortez

The South East Asian Journal of Management

Research Aims: The current research aims to analyse (1) the direct interrelationships of higher education institutions' (HEIs) reputation, student satisfaction, and student loyalty; (2) the mediating effect of student satisfaction on the relationship between HEI reputation and student loyalty; and (3) the moderating role of HEI type (private HEI [PHEI], state university/college [SUC], local university/college [LUC]) on the links between HEI reputation and student satisfaction, HEI reputation and student loyalty, and student satisfaction and loyalty.

Design/Methodology/Approach: All hypothesised relationships were analysed using partial least squares – structural equation modelling (PLS-SEM).

Research Findings: The results revealed that (1) HEI reputation …

Relations Between Community Engagement Levels And Citizenship Competence Among Tertiary-Level Students At A Public Institution Of Higher Education, Ernesto L. Bastida Jr.

ASEAN Journal of Community Engagement

This mixed-methods sequential explanatory study seeks to explain the relationship between community engagement and citizenship competence among tertiary-level students at Kolehiyo ng Lungsod ng Dasmariñas, a public institution of higher learning in Dasmariñas in Cavite, Philippines. Specifically, it seeks to (1) determine students’ level of engagement in various community development activities and their levels of citizenship competence; as well as (2) discuss and analyze the relationship between these two variables. Quantitative surveys were conducted on 331 students, followed by semi- structured interviews and focus group discussions with 30 purposely selected participants to gather follow-up data during the qualitative phases.

The …

Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina

Jurnal Vokasi Indonesia

Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing …

Cross-Border Development: A Long-Term Role For Universities, Robert Brian Smith, Nucharee Nuchkoom Smith

ASEAN Journal of Community Engagement

Low-income economies are experiencing potential serious threats in terms of long-term sustainability and social development. At the same time, most developing economies are grappling with possible disruptions from the Fourth Industrial Revolution and the current COVID-19 pandemic and its economic consequences. However, every economy has the same goal of elevating its status to that of a developed country. This research uses the narrative/case study approach to examine cross-border development and the role that universities can play as important actors in the development of society. Moreover, this research combines observations and literature analysis. Universities are clearly best placed to play an …