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Reputation Management In Educational Organizations: Suggestion Of A New Model, Turgut Karak
Reputation Management In Educational Organizations: Suggestion Of A New Model, Turgut Karak
Academic Leadership: The Online Journal
Reputation management strategy is a professional service which is more recent than other service sectors and it helps, supports organizations. Interest in reputation management first increased in 1990 in USA. With subsequent “Most Admired Corporations” research done by Fortune Magazine, reputation management started drawing attention in global market (Deephouse 2002).
The External Shareholders’ Impressions Regarding Corporate Reputation In Educational Organizations, Turgut Karak
The External Shareholders’ Impressions Regarding Corporate Reputation In Educational Organizations, Turgut Karak
Academic Leadership: The Online Journal
A good reputation can create barriers to competition and inhibit the mobility of rival companies, attract the best supply chain and business partners, create a premium value for a company’s products and services (Sherman 1999, 10). On the one hand, reputation is valuable; it has bottom-line effects on firms. On the other hand, reputation buffers firms from the immediate reaction of stakeholders in their environment when controversial events occur (Schultz et al 2000, 79).