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The Qualitative Report

Qualitative Method

Educational Assessment, Evaluation, and Research

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Maximizing Nvivo Utilities To Analyze Open-Ended Responses, Xiaoying Feng, Linda Behar-Horenstein Mar 2019

Maximizing Nvivo Utilities To Analyze Open-Ended Responses, Xiaoying Feng, Linda Behar-Horenstein

The Qualitative Report

Open-ended responses are widely used to explore and understand participants’ experiences and perspectives in a variety of fields. As one of the most powerful computer-assisted qualitative data analysis software, NVivo allows researchers to analyze open-ended responses to survey and/or interview questions, as well as other text data like reflective writing, image, and videos. The purpose of this paper is to describe and demonstrate how the NVivo word frequency, text search, and matrix coding features can be used to analyze qualitative data from a longitudinal evaluation project. The authors show how the matrix coding feature maximizes NVivo utilities in an analysis …