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Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes
Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes
Online Journal of Rural Research & Policy
Escherichia Coli (E. Coli) contamination has been a long-existing concern for the cattle production industry, often causing negative public health and economic consequences. The existence of pre-harvest practices that reduce E. coli contamination creates the opportunity to support human health by modifying behaviors in cattle production through educational communication. It is vital to consider how communication can be modified to persuade the audience. This study examined the effects of having different sources, such as a veterinarian or cattle producer, present the message in a training video. An experimental design was used to examine how the source is identified …