Education Commons^™

Analysis Of Green Marketing Orientations Of Green Hotels During Covid-19 With Fuzzy, Ceylan Bozpolat, Burcu Simsek Yagli

University of South Florida (USF) M3 Publishing

This study aims to examine the role of natural environmental orientation, environmental pressures of stakeholders and brand orientation in green marketing orientations of green hotel businesses in the Cappadocia region during the COVID-19 process. For this purpose, a total of six experts, three of which are green hotel managers and three academicians, were interviewed and the collected data were analysed through the fuzzy method, one of the multi-criteria decision making (MCDM) methods. Due to the limited number of studies in this context in the literature, the current study contributes to the literature. The causal relationships between many factors are analysed …