Education Commons^™

Competitive Marketing And Planning Strategy In Higher Education, Darrell Burrell, Brian Grizzell

Academic Leadership: The Online Journal

With growing business markets, an increasingly large pool of nontraditional students, company implemented diversity initiatives, and a dire need for a well-trained workforce; American institutions of higher learning are facing a huge challenge. When it comes to the nuances of sales and marketing, most people do not consider the relevance to colleges and universities. Many colleges and universities are facing some daunting financial challenges. These schools are facing some tremendous perplexities in attracting new students because they tend to cost more than state colleges and university. Liberal arts colleges charge tuitions that range from $15,000 to $25,000, which is lower …