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Role Of Mass Media In Quality Assurance Of Higher Education In Pakistan, Sohaib Rabbani Khan

Business Review

Higher education is the ladder to economic prosperity in today’s world. Quality in higher education indeed is the basic requirement for success of higher education institutions. But quality is never an accident, it is always the result of diligent work. During the last decade almost 50 universities / institutes of higher education have been established in the country. But the variations in quality of its graduates are too wide to accept. The objectives of this research were to find out the role of mass media in improving the quality of higher education and how far the same can be improved. …