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Full-Text Articles in Education
Expanding Campus Peer-To-Peer Teaching & Learning: The Peer Scholars Program, Alexa Carter
Expanding Campus Peer-To-Peer Teaching & Learning: The Peer Scholars Program, Alexa Carter
Transforming Libraries for Graduate Students
In response to a growing need for training in advanced research and professional workplace skills, a team of research librarians at the NC State University Libraries have developed a platform to engage and enhance the expertise of early-career researchers on campus. The Peer Scholars Program offers graduate students and postdoctoral scholars a paid practical experience in creating and delivering effective instruction on core and emerging research skills to their peers. Participants are invited to suggest topics for library talks or workshops and partner with research librarians to develop and deliver interactive and engaging sessions in an informal teaching setting. Topics …
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Atlantic Marketing Association Proceedings
This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …