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Full-Text Articles in Education
Continuing The Conversation On Collegiality, Angela Walters, Stacey Smith, Melissa Hunsicker-Walburn, Brooke Moore
Continuing The Conversation On Collegiality, Angela Walters, Stacey Smith, Melissa Hunsicker-Walburn, Brooke Moore
Academic Chairpersons Conference Proceedings
Are you interested in measuring and incentivizing collegiality? Do you have concerns with using collegiality for faculty development, merit, or tenure? Bring your experiences and perspectives to the table as three department chairs and their college dean (a lawyer) facilitate a healthy discussion on the measurement tools, legal landscape, and business case for collegiality.
What We Can Learn From College Reform In The Eu, Jacqueline Kress
What We Can Learn From College Reform In The Eu, Jacqueline Kress
Academic Chairpersons Conference Proceedings
The Bologna Process—a curriculum reform encompassing 48 EU countries—engages faculty by discipline to articulate what students should be able to know, do, and understand at each degree level through academic dialogue. This session overviews its mechanisms and challenges and provides guidance for applying its lessons at US institutions.
Understanding & Communicating Business Program Outcomes Through Visualization And Mapping, Kelli Schutte
Understanding & Communicating Business Program Outcomes Through Visualization And Mapping, Kelli Schutte
Academic Chairpersons Conference Proceedings
This session will share the process and outcome of a business program curriculum assessment. The assessment includes conceptual frameworks, curriculum mapping and data visualization to convey results. The process of developing the plan, collecting data and conveying results will be shared.
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Atlantic Marketing Association Proceedings
This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …