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Articles 1 - 2 of 2
Full-Text Articles in Education
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Atlantic Marketing Association Proceedings
This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …
Chairing Transition: Leading A Department Through A Merger, David M. Keller
Chairing Transition: Leading A Department Through A Merger, David M. Keller
Academic Chairpersons Conference Proceedings
This session will focus discussion on the impact of merging pre-existing departments and/or colleges to form a new entity on Chair leadership strategies. Participants will discuss factors to be considered to ensure successful transition for the department and maximize growth in the new entity.