Education Commons^™

Intellectual Curiosity And The Role Of Libraries: The First And Second Year College Experience, Cynthia Tysick, Tiffany Walsh

Law Librarian Books

Intellectual Curiosity and the Role of Libraries explores how first and second year college students develop intellectual curiosity through library experiences. Such experiences can shape one’s undergraduate career, and include interactions with library spaces, instruction, relationships, services, and outreach. Instilling and inspiring intellectual curiosity in college students is a cornerstone of retention, positive academic performance, and completion for students of every socio-economic and diverse backgrounds. Libraries, as the intellectual heart of the campus have become increasingly woven into the fabric of the curricular and extracurricular lives of students. This collection of works was carefully curated to provide unique, meaningful, and …

Academic Brands And Cognitive Dissonance, Mark Bartholomew

Contributions to Books

Published as Chapter 7 in Academic Brands: Distinction in Global Higher Education (Mario Biagioli & Madhavi Sunder, eds., Cambridge University Press, 2022).

It is hard to reconcile the research university’s supposed reason for being – the reasoned pursuit of knowledge – with its methods for building brand awareness and equity. Just like pitches for other luxury goods, the selling of higher education depends on irrational appeals devoid of information and marketing missives meant to hug the line between legally protected puffery and outright fraud. Although universities have always borrowed from the selling strategies of the commercial sphere, in recent years, …

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