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Medical Professionalism: An Experimental Look At Physicians’ Facebook Profiles, Joseph W. Clyde, Melanie M. Domenech-Rodriguez, Christian Geiser
Medical Professionalism: An Experimental Look At Physicians’ Facebook Profiles, Joseph W. Clyde, Melanie M. Domenech-Rodriguez, Christian Geiser
Psychology Faculty Publications
Background: Use of social networking services (SNS) is on the rise. While many users sign in for personal purposes, it is not uncommon for professionals to connect over SNSs with clients, students, and patients.
Methods: The present study used an experimental approach to examine how medical doctors’ SNS profiles impacted potential patients’ impressions of professionalism. Participants (N=250 students) were randomly assigned to view one of six Facebook profiles. Profiles were populated with 1) solely professional material, 2) personal material that was strictly healthy, or 3) personal material that included unhealthy behavior. Profiles portrayed a male or …