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Using Focus Groups For Operational Improvements, Larry D. Long, Laura Cole
Using Focus Groups For Operational Improvements, Larry D. Long, Laura Cole
Larry D. Long
Whether you are interested in revamping your programming model, your department website, or your housing sign-up process, focus groups can be a useful assessment approach for understanding the resident or guest experience and identifying areas of improvement. Using a case study approach, the presenters will explain how to conduct focus groups. They will also share lessons learned from their own experience in conducting focus groups.