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Sport Momsumers: A Modern Reexamination Of The Role That Mothers Play In Their Families’ Professional Sport Consumption, Jessica R. Braunstein-Minkove, Jennifer L. Metz
Sport Momsumers: A Modern Reexamination Of The Role That Mothers Play In Their Families’ Professional Sport Consumption, Jessica R. Braunstein-Minkove, Jennifer L. Metz
Journal of Applied Sport Management
As the role of women and, therefore, mothers has changed, so too, has their place in their families’ professional sport consumption experience. This qualitative assessment, including a demographic and consumption snapshot, provides insight into the perspective of mothers in their families’ professional sport consumption habits and intentions. Primary findings fall under the themes of Personal Priorities and Constraints. While Constraints drove the conversation, this group of women was interested in maintaining and sharing the role of sport in their lives. As such, minimal- investment recommendations are made to address the concerns that mothers have with many of these items. Subscribe …
Examination Of Women’S Sports Fans’ Attitudes And Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Examination Of Women’S Sports Fans’ Attitudes And Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Journal of Applied Sport Management
To date, few studies have focused on understanding fans of women’s sport, which is especially true with regard to consumption intentions. This study was undertaken to 1) examine fans’ attitudes toward women’s sports, including both cognitive and affective evaluations as related to consumption intentions; 2) identify salient product attributes of women’s sports related to fans’ consumption intentions; and 3) examine group differences on attitudes. Multiple regression analysis and multivariate analysis of variance were conducted to address the research questions. Results of the study revealed that both cognitive and affective aspects of attitude were predictive of women’s sport fans’ consumption intentions. …