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Newsroom Convergence In A College Journalism School: Are Students Prepared For A Job?, Travis Feltner
Newsroom Convergence In A College Journalism School: Are Students Prepared For A Job?, Travis Feltner
Graduate Theses and Dissertations
This study aims to examine the current state of broadcast journalism education at the college level. It will also ask if college broadcast journalism students are receiving sufficient education and experience in their university newsrooms to get a job after graduation. The study surveyed professional television news directors from the 210 Designated Market Areas (DMA) in the United States. Most respondents agreed to some extent that converged college newsrooms better prepare students for a job as prior research suggested. However, it does not appear that those same applicants would be preferred over ones with traditional broadcast journalism education. The survey …
Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni
Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni
Graduate Theses and Dissertations
The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty advisor involvement level, …