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Hebrew Typography: A Modern Progression Of Language Forms, Shayna Tova Blum
Hebrew Typography: A Modern Progression Of Language Forms, Shayna Tova Blum
Faculty and Staff Publications
Influenced by studies in traditional Ashkenazi and Sephardi scripts. The typeface had been designed for the printing of the Koren Tanakh, a first edition printed Jewish Bible processed through an all-Jewish collaboration for the first time in centuries. Koren’s project was inspired by the revival of Hebrew initiated by Haskalah writers in the 18th century. Haskalah writers utilized the language and scripts of written and printed literary texts. Influenced by philosophical and political ideologies of the European Enlightenment, the Haskalah explored Jewish identity through language by defining the secular context through traditional Jewish symbolism and narratives. The Zionist movement of …
Bilingual Typography: Study Of The Linguistic Landscape Of Jeddah, Kingdom Of Saudi Arabia, Shayna Tova Blum
Bilingual Typography: Study Of The Linguistic Landscape Of Jeddah, Kingdom Of Saudi Arabia, Shayna Tova Blum
Faculty and Staff Publications
Abstract: With the rise of globalization and the spread of Western culture across the globe, the use of English as an “international” language is often represented in bilingual and multilingual typographic signage. Throughout the Middle East North Africa and the Gulf region, the integration of Arabic and Latin letterforms is commonly viewed within the signage of storefronts, street signs, advertising billboards, and informational materials. This paper explores the use of bilingual/multilingual typography within the linguistic landscape of Jeddah, Saudi Arabia.