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The Role Of Congruecy Within The Participant Sport Involvement And Loyalty Process., Jason Andrew Rice

Electronic Theses and Dissertations

The endurance event industry has been experiencing a recent popularity boom, where number of events produced and event participants continue to reach record levels. Running USA (2013a; 2013b) has reported the number of finishers in the largest 100 timed running events has grown 77 percent in the last 14 years. A major factor in this current boom is the emerging number of non-traditional running events. Nonexistent a decade ago, non-traditional endurance events, such as obstacle-course races and a variety of themed runs, have flooded the market. For example, Tough Mudder, founded in 2009 (Branch, 2010), has grown to over 3.5 …