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The Market Position Of A University Relative To An "Ideal": A Study Of Constituent And Faculty Perceptions, R. Kenneth Blanton

Dissertations

Problem. Specialists in educational trends forecast declining enrollments for higher education until at least theend of the twentieth century. Because of these forecasts many educators have turned to marketing in aneffort to find assistance in meeting challenges raised by the prospect of declining enrollments. It is commonly accepted that the success of an institution is determined ultimately by how well it satisfies theneeds and expectations of its constituents. In the area of identifying client expectations and needs marketing may well offer its greatest assistance to higher education. It was the purpose of this study todetermine if there was any significant …