Education Commons^™

The Market Position Of A University Relative To An "Ideal": A Study Of Constituent And Faculty Perceptions, R. Kenneth Blanton

Dissertations

Problem. Specialists in educational trends forecast declining enrollments for higher education until at least theend of the twentieth century. Because of these forecasts many educators have turned to marketing in aneffort to find assistance in meeting challenges raised by the prospect of declining enrollments. It is commonly accepted that the success of an institution is determined ultimately by how well it satisfies theneeds and expectations of its constituents. In the area of identifying client expectations and needs marketing may well offer its greatest assistance to higher education. It was the purpose of this study todetermine if there was any significant …

The Nature Of Man And Educational Administration: A Ternary Function, Ralph Moberly Coupland

Dissertations

Problem. There appears to be a growing uneasiness with much of current educational administrative theory and practice. It is hypothesized that this is largely due to inadequacies of the fundamental presuppositional platforms upon which these theories, practices, and methods are built.

Purpose. The primary purpose of this study is to discover and present the fundamental and broadly generalizable presuppositional platforms upon which the theory, methodology, and practice of educational administration should be built, and to develop and present a theoretical model for the educational administrative function that is built upon these presuppositional platforms.

Method. The method may be described as …