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The Empirical Development Of An Instructional Product For The Training Of Seventh-Day Adventist Literature Evangelists, Randy C. Horning

Dissertations

Problem. This study addressed the training needs of SDA literature evangelists through an empirically developed curriculum.

Method. The instructional product development method of Baker and Schutz (1971) served as the basis for this research. After the need for the product was established, a series of behavioral objectives was written. The criteria for evaluation of the behavioral objectives were obtained from current sales literature as it applied to the work of literature evangelists. Additionally, a study of training literature was reviewed for methods to increase the effectiveness of the training seminar. The curriculum was presented in the form of a …