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Measuring Leaders' Attitudes About The Use Of Story To Communicate Organizational Vision, Tamala S. Vaughn

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The purpose of this study was to develop and pilot an instrument to measure leaders' attitudes concerning the use of story in communicating organizational vision. Although story can be an effective communication tool, an instrument that measures leaders' attitudes could not be found. In this research, an instrument to measure leaders' attitudes regarding the use of story to communicate organizational vision was developed and piloted. The instrument was administered to a pilot group of for-profit and non-profit leaders in the final phase of this research. The results indicated that leaders perceive it is favorable to use story to communicate organizational …