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The Psychology Of Business Development, Michael Marshall

Academic Leadership: The Online Journal

Bhagat & McQuaid (1982) advanced that “undoubtedly, the most significant cross-cultural study of work-related values is the one carried out by Hofstede”. There has been interests on the influence of culture be it national or corporate on organisations and with growing national diversity in today’s businesses, culture remains an important dimension. Hofstede’s landmark study of IBM (Hofstede 1980 has highlighted some essential facts about culture that impact on organisational performance. Preceding Hofstede’s study was the work of Bartels (1967) who was one of the first to relate the importance of culture, illustrating the concept in decision-making and business ethics.