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Western Michigan University

Pedagogy

2019

Social Influence and Political Communication

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Full-Text Articles in Education

Engaging Persuasion: What Should Undergraduate Students Enrolled In A Persuasion Course Learn?, Stephen K. Hunt, Kevin Meyer Jan 2019

Engaging Persuasion: What Should Undergraduate Students Enrolled In A Persuasion Course Learn?, Stephen K. Hunt, Kevin Meyer

Journal of Communication Pedagogy

In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasive techniques, strategies, and theories that can help students become effective producers and consumers …