Education Commons^™

Data Storytelling Strategies, Kate Mcdowell

Measures of Success Series

By understanding storytelling dynamics, anyone can learn how to bring data stories to life. Data stories can help persuade decision-makers, but we need accessible tools for breaking down the dynamic process of storytelling into achievable steps. Based on ongoing research, this talk presents tools anyone can use, including:

-Introduction to storytelling thinking
-Classic advocacy arguments
-Evidence and forms of data for those arguments
-Narrative strategies that draw from common story structures
-Tone and tactics for engaging storytelling with different audience attitudes

One of the most critical things we can do to support institutions of higher education in challenging times is …