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Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …
The Influence Of Texting And Virtual Peers On Adolescent Alcohol Use, Eric Steven Gregory
The Influence Of Texting And Virtual Peers On Adolescent Alcohol Use, Eric Steven Gregory
Dissertations
The Social Development Theory has guided substance abuse prevention planning and programming for the past two decades. One of the key risk factors cited in and targeted by Social Development Model strategies is that of the influence of peers on adolescent substance use. With the advent of modern cellular technology, the manner in which adolescents currently interact has shifted in preference from that of traditional face-to-face to interaction through text messaging. Recent research has suggested a link between the frequency of adolescent texting behavior and adolescent substance use. This shift in interaction may influence the mechanisms of peer influence and …
Pre-Service Teachers: A Study Of Self-Theories Of Intelligence And Attitudes About Web 2.0, Lee Ann Smith
Pre-Service Teachers: A Study Of Self-Theories Of Intelligence And Attitudes About Web 2.0, Lee Ann Smith
Dissertations
This study examined the relationship of pre-service teachers’ self-theories of intelligence (mindset) and their attitudes about Web 2.0. The research questions evaluate: (a) Whether a significant correlation exists between pre-service teachers’ mindsets and attitudes about Web 2.0 (social media), and (b) Whether significant differences exist between demographic groups (e.g., age, certification area, gender) and their attitudes about Web 2.0 (social media). Results of the study indicate that a weak correlation between pre-service teachers’ perceived mindsets and perceived attitudes about Web 2.0 was statistically significant. In addition, significant differences were found based upon certification area, gender, and age with the sample’s …