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Full-Text Articles in Education
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
Mahurin Honors College Capstone Experience/Thesis Projects
College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …
A Speech-Language Pathologiest Perspective On The Referral And Assessment Of Bilingual Children Whose Primary Language Is Not English, Kathleen M. Schulte
A Speech-Language Pathologiest Perspective On The Referral And Assessment Of Bilingual Children Whose Primary Language Is Not English, Kathleen M. Schulte
Mahurin Honors College Capstone Experience/Thesis Projects
This study presents the results from a survey issued to speech-language pathologists in the state of Kentucky regarding their perspectives on referral and assessment of bilingual speakers whose primary language is not English. The study was conducted to determine methods for decreasing the over-identification of bilingual students served for speech and language disorders. Literature review indicates an over-identification of non-English speakers in special education and related services programs nationwide. There are many possible reasons for this over-identification some of which include: lack of English instruction prior to testing in English, Speech-Language Pathologists’ preparation level, and shortage of appropriately normed assessment …