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Utah State University

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

1978

Education

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A Study Of The Feasibility Of A Two-Year Retail Marketing Program At Southern Utah State College, John R. Pruitt May 1978

A Study Of The Feasibility Of A Two-Year Retail Marketing Program At Southern Utah State College, John R. Pruitt

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

According to Klieforth (1969), "technology, business, industry, communications, and other factors affecting our economic life are changing rapidly. Our educational system must keep up with these changes and prepare our youth for the world of work." Although many of our young people will desire a four-year degree (and in some cases, higher degrees), many are inclined toward a shorter, formal post-secondary education.

As evidenced by the phenomenal growth and development of the two-year colleges in the first half of this century (Goddard, 1962) many of our young people are looking at more vocational and technical education than ever before. This …