Education Commons^™

The Arrival Of Generation Z On College Campuses, Nicole Trevino

Theses & Dissertations

Research Focus

The purpose of the study was to understand the academic needs, desires, and expectations of Generation Z in relation to their college experience as perceived by educational professionals. Colleges and universities may experience diminishing enrollment and possible closures if college administrators fail to address the needs and expectations of Generation Z students. Generation Z is entering college with a set of different expectations from their predecessors and it will be important for university administrators to understand this generation in order to attract and retain them. Pearson (2013) encouraged university administrators to take the time to identify their market …