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University of South Florida

Theses/Dissertations

2014

Ethnography

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Informing, Entertaining And Persuading: Health Communication At The Amazing You, David Haldane Lee May 2014

Informing, Entertaining And Persuading: Health Communication At The Amazing You, David Haldane Lee

USF Tampa Graduate Theses and Dissertations

This is a study of the communication environment at The Amazing You, an exhibition about health and wellness with over 400 different exhibits at the Tampa Museum of Science and Industry (MOSI). The purpose of this study is to describe a multi-media, multi-vocal health communication environment which incorporates forms of intervention from various medical communities of practice into a narrative about human life stages. Describing communication at a science center as circular, complex and multi-directional allows for notions of feedback to be considered in an otherwise unilinear and unidirectional process from message to receiver. This research is about science center …


I Did That Wrong And It Sounded Good: An Ethnographic Study Of Vernacular Music Making In Higher Education, Victor Ezquerra Apr 2014

I Did That Wrong And It Sounded Good: An Ethnographic Study Of Vernacular Music Making In Higher Education, Victor Ezquerra

USF Tampa Graduate Theses and Dissertations

The purpose of this ethnographic study was to examine vernacular music making in higher education. The participants, undergraduate music education majors (N=23 for Fall, N=10 for Spring), were investigated throughout the course of the 2012-2013 academic year. A constructivist philosophical framework was applied and data were collected using several methodologies including participant observation, journals, interviews, and audiovisual and multimedia methods. Results showed that students were able to successfully learn, create, and share music in a vernacular manner. Participants took a pragmatic approach to making music. Furthermore, students engaged several aspects of music making they had not encountered in traditional music …